Last but not least, we’ve reached part four of Creating the Image, our new blog series that breaks down and takes an in depth look at what really goes into making Chris’s personal, conceptual portraiture. Back in January of this year we created some persona work, with the intention of not only making amazing images, but documenting the entire process from concepting and brainstorming, to shooting, editing, retouching and all the way to the final product. If you’re just joining us now, make sure to catch up with Part I: Concepting, Part II: Shooting, and Part III: Retouching.

When a shot is finished with retouching, it simply doesn’t sit around on our archives, taking up space. In the case of our advertising and editorial work, there are the final steps of delivering the finished product, whether it’s an FTP transfer or a Fedex’d hard drive. With personal work, the final step is a little bit different. Much in the same way that we control the process from concepting to shooting to retouching, we also have full control of how we use the finished image; how we distribute it, when we share it on the blog and the web, if we want to use it for promotional projects and portfolios. Keep reading to see our paper airplanes image come to life in all of these different forms…