There are some truly creative people in this industry. Let’s face it, you’ve got to be constantly concepting, developing, and executing or you get left in the dust. I’m fortunate to work with some really dynamic and inspiring people, ranging from art directors, to producers, to creative directors, photo editors, art buyers, and print producers. Instead of questions about email blasts, printed promos, and portfolio reviews, I think that it’s time that I put some of them on the spot to show us their meaning of Life. “The meaning of Life” may be a little far flung to answer in only ten questions, but hopefully these interviews will serve to distill some of the inspired and intellectual energy of the creatives that we work with.

In the fall of 2011 I made my first phone call to Heather Elder Represents. Not knowing who or what to expect, Lauranne LoSpalluto picked up the phone. After only exchanging a few words, the vibe felt good. We chatted for a while and the next thing I knew, my phone was ringing with a call from Heather. The rest is history. When Robert and I met up with Lauranne, her husband Mike, and their daughter Mary at a pop-up beer garden in San Fransisco earlier this year (her suggestion) I knew I’d made the right choice. I’ll let Lauranne tell the rest…