There are some of truly creative people in this industry. Let’s face it, you’ve got to be constantly concepting, developing, and executing or you get left in the dust. I’m fortunate to work with some really dynamic and inspiring people, ranging from art directors, to producers, to creative directors, photo editors, art buyers, and print producers. Instead of questions about email blasts, printed promos, and portfolio reviews, I think that it’s time that I put some of them on the spot to show us their meaning of Life. “The meaning of Life” may be a little far flung to answer in only ten questions, but hopefully these interviews will serve to distill some of the inspired and intellectual energy of the creatives that we work with.

This post, we’re featuring Mark Masterson, Senior Vice President Creative Director at Doner. After a tenure at Momentum Worldwide as group creative director for Coca-Cola, he moved on to start white_space, a boutique agency where his list of projects grew to include Anheuser-Busch, AOL, General Motors, and Gateway. You may recognize Mark from our behind the scenes in Hawaii – we worked with him recently on projects for Travaasa Austin and Hana. Mark’s got a penchant for beer and bicycles, and he’s a killer creative. I’ll let him tell the rest.