We’re back at it down in Texas, wrapping up our final week of shooting for the massive San Antonio project we’ve been working on since April. This week has seriously flown by, taking us everywhere from vineyards to rodeos, museums to Hindu temples, and back to the studio to shoot some very fiery action.
With dozens of days of shooting and hundreds of images captured already, wrapping up this week feels a bit like putting in the last few pieces to a jigsaw puzzle – wish I could say more but the final results will speak for themselves. For now though, keep reading to see more from our week…
I can’t believe it’s been two weeks since my last wrap-up. I swear it feels like three days, maximum. Even if I don’t believe it, the past fourteen days have kept us busy shooting editorial and advertising work all over the Philadelphia and NYC area. When we weren’t off shooting, we we back at home base in the studio, getting organized and gearing up for the next set of adventures on the horizon. Want a closer look? Keep reading for what we’ve been up to for the past two weeks…
We’ve just wrapped up twenty days of shooting down in San Antonio Texas, working on a massive project that took us all over the place, shooting the best things the city has to offer. I know you’re hoping that right about now is going to be the big reveal where we share what the project is about and show you some images. Not quite. I promise that the full story and the big reveal are on the way, and you’ll just have to be patient until we can show it.
In the fall of 2012 we took on an exciting campaign, shooting still photography and directing video. Working for RTC Agency and AARP Services, Inc. – Chris took a seat in the directors chair to produce five 15 second spots as well as five matching print ads. The results? We couldn’t be more excited to debut them today.
Each of the five commercial spots has a matching print ad – our still crew worked in tandem with the video production to match the mood and feel of the motion in a single image.
As you can see from the commercials and the print ads, each still shot reflects that one crucial moment from the video when our hero subject realizes their mistake. We shot and directed the video spots first, quickly transitioning our strobes and octabanks in to replace the HMI lighting from the video crew.
Our shoot lasted three days over five different locations in and around New York City. We were up well before the sun on all of our shoot days, making the most of daylight in order to get this massive project shot.
Thanks to tons of planning and incredibly precise pre-production, we were able to make it all happen. It’s certainly no easy task to coordinate full scale photo and video production across multiple locations.
We owe a big thanks to our video crew for the shoot. They may have different and sometimes strange names for all of their grip, but they sure as hell can rig, light, and shoot in any location. It’s impressive.
Last but certainly not least, we captured behind the scenes footage of the entire experience and cut it to some awesome punk rock music. Directing and shooting real deal commercial video is a massive undertaking and this behind the scenes video barely scratches the surface of what we learned working with the film crew over those few days.
For the last few years, we have worked with the Tierney agency on a campaign for PECO Energy. For all of you Philadelphians out there, I’m sure you’ve seen the TV commercials and billboards all over our fine city that feature the “PECO Ogres,” urging you to conserve energy in a variety of different ways. for everyone not from our area, well you’re just missing out on some quality advertising. From dishwashers to light-bulbs, air conditioners to fuse boxes, we have been fortunate enough to create the still images for this multi-year advertising campaign.
It’s Friday and although that doesn’t quite mean the end of the week for us, we have another San Antonio wrap-up to share. After a quick weekend in Philadelphia, we were back in Texas kicking off the second round of shoots for the massive campaign we’re working on. The past few days took us from studio shoots to wrangling rhinos to photographing roller-coasters – it has definitely been a wild ride and we have the photos to prove it. Keep reading for more behind the scenes action…
What day is it? Seriously – it’s kinda hard to keep track at this point. I think it’s Friday and therefore we should probably write a wrap-up and bring you all up to speed on the craziness that has been the last few weeks. We’ve been down in San Antonio Texas, shooting pieces for the monster project that has us busy all month long. From Seaworld to the zoo, the golf-course to Texas Hill country, it feels like we’re slowly working our way through every single piece of the city – meeting new faces, having unique experiences, and of course making photos all along the way. We’ve got a ton more to share from the past week, keep reading to see what we’ve been up to…