In the fall of 2012 we took on an exciting campaign, shooting still photography and directing video. Working for RTC Agency and AARP Services, Inc. – Chris took a seat in the directors chair to produce five 15 second spots as well as five matching print ads. The results? We couldn’t be more excited to debut them today.
Each of the five commercial spots has a matching print ad – our still crew worked in tandem with the video production to match the mood and feel of the motion in a single image.
As you can see from the commercials and the print ads, each still shot reflects that one crucial moment from the video when our hero subject realizes their mistake. We shot and directed the video spots first, quickly transitioning our strobes and octabanks in to replace the HMI lighting from the video crew.
Our shoot lasted three days over five different locations in and around New York City. We were up well before the sun on all of our shoot days, making the most of daylight in order to get this massive project shot.
Thanks to tons of planning and incredibly precise pre-production, we were able to make it all happen. It’s certainly no easy task to coordinate full scale photo and video production across multiple locations.
We owe a big thanks to our video crew for the shoot. They may have different and sometimes strange names for all of their grip, but they sure as hell can rig, light, and shoot in any location. It’s impressive.
Last but certainly not least, we captured behind the scenes footage of the entire experience and cut it to some awesome punk rock music. Directing and shooting real deal commercial video is a massive undertaking and this behind the scenes video barely scratches the surface of what we learned working with the film crew over those few days.
A few months ago, fellow photographer @danwangphoto reached out with a seemingly simple question – “What are some of your all time on set music playlist go-to’s?” What a damn good question.
What I came to realize in trying to write this blog post is that it’s a daunting question as well. Music on set is a very tricky business; you have to set the mood, keep everyone energized, and keep that flow going for hours at a time.
When a call came in from Philadelphia Magazine to shoot the most fashionable people in the city of Philadelphia, we knew this was an assignment we couldn’t turn down. If only to convince the world that our fair city was not the land of sweatpants and Eagles jerseys, we wanted to pay homage to the sartorially savvy among us in the city of brotherly love. Days of shooting, dozens and dozens of very fashionable new acquaintances and a cover shoot later, we’re finally here with The Best Dressed List.
In December of last year we received a call from our good friend Caitlin Peters and AARP The Magazine to shoot stills and a video interview with the critically acclaimed authors of Capital Girls. Writing under the pseudonym Ella Monroe, the duo behind the hit series of young adult novels is also known as Amy Reingold and Maz Rauber. We spent a few days down in Washington DC with Amy & Maz, delving into their daily lives as authors and bringing their creative process to life. Keep reading for our video interview and more shots…
If you haven’t seen the new issue of Communication Arts yet, you should pick yourself up a copy and turn to the page 120. They chose our editorial series of portraits with Mac English and his family of world champion squirrel hunters as part of the 2012 Photo Annual – It is truly an honor to be part of this collection of inspiring photography. Keep reading to see a few more photos and video from our shoot with Mac English…
This time last year we were packing our bags (and swimsuits) to fly out to Hawaii for an almost three week long project working with Travaasa Hana, a spa resort on the island of Maui in Hawaii. You might remember that we live-blogged the entire shoot, all seventeen days of the project. Not only was that the kick-off to our new blog, but it was also one of the most fun and interesting shoots we’ve had in a while.
That being said, when I came across some behind the scenes video footage a few weeks ago, I thought it would only be appropriate to cut together a quick clip from the shoot. Many thanks to our superstar assistant Jeff Elkins for filming these clips. Enjoy!